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[ PROJECT 01
— PEGIPEGI ]
Pegipegi was an Indonesian online travel platform for hotels, trains, flights, and buses. This concept reworks hotel discovery so travelers can recognize quality, explore reviews, and decide with more confidence.
Project Type
Independent redesign concept
Role
UI/UX Designer
Timeline
4 weeks · 2024
Platforms
iOS · Android concept
[ THE CONTEXT ]
Why hotel discovery mattered
30%
completed the original hotel search successfully in usability testing
6
signals travelers weigh beyond price: images, location, star level, rating, reviews, and facilities
81%
of travelers read reviews before booking a place to stay (Tripadvisor research)
INCONSISTENT LISTING INFORMATION
Some hotels show a rating and reviews while others show none, making options hard to compare on the same terms.
TOO MANY LOOK-ALIKE OPTIONS
Long lists of similar-looking hotels make it hard to tell which ones are worth comparing.
RATINGS AND REVIEWS AREN'T VISIBLE ENOUGH
Rating and review details stay hidden while scanning, so quality is hard to judge before opening a listing.
HARD TO EVALUATE FROM ONE IMAGE
A single promotional photo says little about the room or property, so it is hard to tell whether a hotel is worth opening.
[ DESIGN FOCUS ]
How can travelers find the right hotel and book with less effort?
By focusing on the three moments where a hotel decision happens: recognizing quality while scanning, judging it through ratings and reviews, and confirming the choice on the detail page.
01
Make hotel preview easier to recognize
Bring images, star level, rating, and review count into the listing so travelers can gauge quality while they scan.
02
Reduce comparison effort
Show clearer photos, a swipeable preview, rating, star level, price, and location on each card, so travelers stop opening and closing listings just to see the basics.
03
Guide travelers to a confident choice
Help travelers narrow their options through clearer listings, visible ratings, useful reviews, and a complete detail page.
[ SOLUTION ]
The concept places useful decision information across three moments: the hotel listing, its ratings and reviews, and the detail page. Together they carry travelers from scanning to a final choice.
SOLUTION 01
Making hotel preview easier to recognize
Each hotel card carries enough to make a first judgment without opening the detail page: a swipeable photo carousel, star level, rating with review count, distance to a landmark, and the total price for the stay. Travelers can see at a glance whether a hotel fits their budget and quality level, and whether it is worth a closer look.
KEY DECISION
A rating never appears without its review count, so the number always carries context.
SOLUTION 02
Making reviews easier to explore
Past guest reviews reveal what price, location, and photos cannot. The reviews screen leads with the overall score and review count, then offers topic chips for what guests talk about most: Breakfast, Room, Cleanliness, Quietness, Gym, Swimming Pool, Spa & Wellness, and Restaurant. Travelers can jump to the topics they care about instead of reading every review in order.
KEY DECISION
The chips navigate the reviews, they point travelers to the topics that matter to them.
SOLUTION 03
Supporting the final decision
The detail page gathers what a decision needs in one place: a full photo gallery, star level and rating, location, facilities, reviews, and clear pricing with room options. It continues beyond the first screen, so travelers can go deeper without hunting across the app to understand what a hotel offers.
KEY DECISION
Everything needed to decide lives on one page, in the order a traveler asks for it: see it, judge it, then choose a room.
[ OUTCOME ]
In usability testing, task success rose from 30% on the original hotel search to 87% after the redesign. Travelers could scan options, recognize quality, and explore reviews, reaching a confident choice with far less effort.
87%
task success in usability testing after the redesign, up from 30%
[ REFLECTION ]
01
LEARNED
Hotel decisions depend on more than price. A lower rate can catch attention, but travelers still need images, ratings, reviews, location, and facilities to judge whether an affordable hotel meets their expectations. The design works best when that information shows up at the right moment, not all at once.
02
CHALLENGE
The hardest part was balancing information with clarity. Travelers need enough detail to compare hotels, but showing everything at once makes the listing crowded. The work was deciding what belongs on the card, what belongs in the reviews, and what stays on the detail page.
03
WHAT’S NEXT
The redesign tested well for task success. Next would be measuring it in the live product: do travelers open fewer detail pages, do the review chips help them decide sooner, and does clearer information improve booking completion at scale?
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